Life Health Life Insurance

MassMutual and Symetra Make Sports Sponsorship Deals

News April 11, 2019 at 11:30 AM
Share & Print

Part of a Storm Jersey shirt with a Symetra logo on it (Photo: Symetra)

Massachusetts Mutual Life Insurance Company and Symetra Life Insurance Company have announced major sports sponsorship deals this week.

(Related: Penn Mutual Extends Rugby Marketing Effort)

MassMutual will be asking its financial advisors to help make use of a new relationship with the National Hockey League.

The Springfield, Massachusetts-based life insurer will be the Official Life Insurance and Retirement Planning Partner of the NHL.

MassMutual will also present an NHL Most Valuable Hockey Mom contest. Fans will be able to nominate moms who have shown unusual levels of support for hockey from now through May 3. The winning mom and a guest will get a free trip to an awards ceremony in Las Vegas.

The National Hockey League says it will also feature MassMutual prominently at events such as the NHL Winter Classic, the NHL Stadium Series, the NHL All-Star Weekend, and the Stanley Cup Playoffs.

Symetra, meanwhile, has announced a 10-year partnership with the Seattle Storm, a Women's National Basketball Association basketball team.

Symetra — a Bellevue, Washington-based unit of Sumitomo Life Insurance Company of Osaka — says its logo will now appear on the upper left-hand shoulder of the Storm players' home and away jerseys.

Symetra will become the Official Life Insurer of the Seattle Storm, and it will work with the Seattle Storm on charitable events.

Symetra will present the team's Inspiring Women Night. The team uses the night to honor women who have contributed to strengthening Seattle.

— Connect with ThinkAdvisor Life/Health on LinkedIn and Twitter.

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Related Stories

ACORD Completes New Standardized Life Insurance Application Women May Hate Life Underwriting Exams More Than Men Do PGIM Taps Morgan Stanley Exec as Next CEO Term Life Activity Keeps Booming 12 Best Cities for Veterans to Live: 2024 5 Ways Trump's Election Could Affect Life and Annuity Players

Resource Center

MDRT Multi-Country Survey Report link

Report

MDRT Multi-Country Survey Report

Why Charitable Expertise Should Be Part of Your Practice link

White Paper

Why Charitable Expertise Should Be Part of Your Practice

Generative AI Trends Among U.S. Financial Advisors and Consumers link

White Paper

Generative AI Trends Among U.S. Financial Advisors and Consumers