Lifestyle guru Martha Stewart is teaming up with the world's largest cannabis company, taking on an advisory role at Canopy Growth Corp. to help develop a "broad new line" of products for both humans and animals.
"I am looking forward to working with the Canopy Growth team," Stewart said in a statement on Thursday. "I'm especially looking forward to collaborating on developing products that can help people and their treasured animal companions." Stewart, 77, is an animal lover who co-hosts a cooking show with rapper and well-known pot connoisseur Snoop Dogg.
Sequential Brands Group Inc, which owns the Martha Stewart media and merchandising brands, stock surged in early trading Thursday, although it wasn't clear if the company would be involved in the partnership. The shares briefly doubled their value, reaching as high as $2.80 each as of 8:15 a.m. in New York. The stock hasn't traded above $2.00 per share since August. Canopy's U.S.-listed shares rose 2.2% in pre-market trading.