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Here's a new version of a classic article we first ran in Dec. 15, 2010. If you already come home from parties with dozens of new clients ready to sign contracts: Great. If not, read on…
Holiday parties are great! Whether it's your company party, a client's gathering, association festivities or a celebration with family and friends, it's a chance to have fun and get into the spirit of things. Of course, there are some great networking opportunities to be had. Especially if you're a sales producer (or job searcher) looking to get a fresh start during the New Year.
(Related: 5 Business Networking 'Musts')
Learning how to network at a holiday party may be a bit different from the usual chamber meeting or networking event so here are some quick tips on how to "work the room" while socializing and celebrating. Cheers!
1. Keep it light.
Yes, it should be light fare! Probably not the best time to get into heavy conversations about long-term care, annuities, assets under management, life insurance, the economy, or anything else pressing. (Of course, no doubt, the word "Trump" will come up!) It is a time to get to know people and have fun conversations about the good things happening both in and out of work. Keep it light, fun, and positive. In fact, it's a great time to share your intentions for the coming year — both personal and professional. Again, stay positive!
2. Know who will be at the party.
It's important to learn about the people that may be rounding out the guest list. Who do you need or want to meet? Who should you reconnect with? (Whose name do you need to remember? This is a great way to use LinkedIn!) Who do they need to meet? How can you help them? Ultimately, how can you help one another? The more you know the better you can prepare.
3. Have your tools of the trade.
Leave the tool belt at home. Best to have business cards (yes, even with all the technology and social media at your fingertips, there is nothing quite like a business card!), a couple of throw away pens, index cards (so you can jot things down), maybe some breath mints, a name tag (worn on the right if possible so it's in eyeshot upon shaking hands), and some holiday cheer!
4. Initiate conversations.
It's always a great thing if you can initiative a conversation rather than waiting for someone to come over and meet you. Especially when there's so much holiday hub-bub so spread the word. I think when you initiate a face-to-face conversation with someone you don't already know, you can set a nice tone while showcasing your smarts and confidence. (I'm confident of that!)
Also, if you can help make someone who's standing alone feel more comfortable, you're both ahead of the game. "Hello! I'm Michael! Good to see you!" It's as simple as that but best to use your own name if it isn't in fact Michael. The truth is everyone can introduce themselves. The challenge that prevents most people from being bold enough to offer an introduction at a party, mixer, conference or wherever is what do you say next? (So what now?) That's where questions come in handy.
5. Have questions to ask others.
Ask the right questions and you get the right answers. If you don't ask the question, the answer is always NO.
- What type of year have you had?
- Did you get a chance to do something fun?
- What type of work do you do (if it hasn't revealed itself yet)?
- Where do you work?
- Who else do you know here?
- Did you accomplish all of your goals for the year?
- What are some of your big goals for the coming year?
- What will you do to make sure you achieve them?
Of course, if there is a football conversation to be had (or any sport) or something else fun you have in common, go for it. Conversations should be fun. From a business standpoint, is there anyone here I can introduce you to? How can I help you in your business? (Only if you like them and can truly help.) Of course, any questions about current events and light social banter are always welcomed.
Remember, your conversation should not feel like an interview. It should feel like a conversation. If you truly connect (about one-third of the time in my estimation), it will feel like you're talking to a soon-to-be friend. The conversation should be an effortless back and forth. If it feels forced, then you're in the two-thirds territory. Then just move on after a few minutes after thanking them for the conversation and a "Nice to meet you!"
6. Ask to be introduced.
In knowing who might be at the party, you can always ask for an introduction. Perhaps a good business contact, someone that has insight about a college you're researching for your kid, or someone who targets the same markets that you do. I find the best way to ask for an introduction is to offer one — if you can. Or simply let the person with whom you're speaking know what type of people (industry, profession, whatever) you're ultimately looking to connect with. Be careful to never disrespect or downplay the conversation you're currently in. Just saying!
