Robert Sofia is co-founder and CEO of Snappy Kraken, a firm that provides content and automated marketing solutions for financial advisors.

As a MarTech entrepreneur and marketing consultant, Robert Sofia has served over 1,000 companies since 2005. His list of clients includes solo advisers, ensembles, RIAs, family offices, BDs, GAs, BGAs, custodians, investment companies and insurance companies. On average, for the past 13 years, Robert's work has driven annual growth of over 600% per year for the organizations he has operated or supported.

Robert has received numerous awards for his work. Snappy Kraken, took first place in the FinTech Startup Competition hosted by the XY Planning Network in September 2016.

Robert has authored three books — two of which were bestsellers — and written about marketing for many national publications and financial industry journals.

He is an award-winning public speaker who has keynoted conferences for world-renowned companies including Ford Motor, Adobe, TD Ameritrade and Prudential.