The CFP Board Center for Financial Planning and the Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania are putting their heads together for a new client psychology course for financial advisors, planners and brokers.
The program aims to help financial advisors and planners transform their practices into more client-centered entities, as the field itself adjusts to the effects of technology such as online automated investing. The client psychology course gathers the latest advances in behavioral finance, clinical and cognitive psychology and human sciences with the fundamentals of financial planning to create tools to build long-lasting, deeper and prosperous relationships with investors.
Aimed at helping financial professionals better understand the biases, behaviors, and perceptions that affect the decisions clients make, as well as their financial well-being, the course is co-directed by Christopher Geczy, Ph.D., the academic director of the Wharton Wealth Management Initiative, and Charles Chaffin, Ed.D, director of academic initiatives, and was developed based on the book "Client Psychology," for which Chaffin is the lead author and editor.
