(Photo: Bloomberg)
Charles Schwab wants to be fully digitized on its custody platform, but the firm admits it's not there yet.
"In many ways we're coming out of a period where we weren't fully digitized: What we were doing is digitizing paper and passing digital images of the paper," Andrew Salesky, senior vice president at Charles Schwab, told ThinkAdvisor. "… The challenge with that is you're really not changing the operational process."
Salesky leads Schwab's Advisor Technology Solutions, overseeing the comprehensive suite of technology platforms used by the more than 7,500 independent advisory firms who work with Schwab.
Now the firm is working towards the goal of being a fully digital experience and a digital workflow, Salesky said, describing a "fully digital experience" as one similar to any "leading e-commerce site."
"It error checks at point of entry — 'that's not a legitimate zip code' [or] 'that's not a valid Social Security number' — and so you're just getting better data from the beginning," Salesky explained. "And in the back-end process, it's not one of repeat entry. It's captured in a way that enables electronic straight-through process."
An example of Schwab working towards this digitization is its Digital Account Open tool. The firm recently announced plans to expand this feature to more account types.
The tool — already incorporated in the Schwab Institutional Intelligent Portfolios platform — replaces paper forms with digital experiences for account opening and ancillary transactions, which creates efficiencies for advisors and their end clients.
Schwab will be in pilot later this year with a Digital Account Open process that supports Schwab One accounts, IRAs and charitable accounts.
"Over 80% of the account types that we open we will have in pilot pre-year end," Salesky said. "At the outcome of that pilot, we look forward to launching across the board in 2019."
