(Related: Here's What the Millennials Around Me Said About Benefits) We're back with a new version of our annual "30 Under 30" feature. In the past, we relied mainly on a nomination campaign to round up the 30 Under 30 candidates. This year, we tried a new approach: looking on our own for people under 30 who have been working as life agents, health agents, annuity advisors, home office staffers, and professionals in closely related fields, such as life insurance law and life and health policy advocacy. We came up with the 2018 30 Under 30 list using proprietary search methods that favored candidates who have a strong presence on the web. We are not saying that these are necessarily "the best" life, health and annuity professionals ages 30 and under, but these are some of the faces consumers and others might see if they search on the web for agents and advisors. To winnow the list of candidates, we limited each agency, insurance supplier or other organization to one entry on the list. We then looked for candidates who appeared to have something more interesting online than the standard mission statement that employers or insurance suppliers provided. We relied entirely on public information. We estimated the ages of the professionals listed here using online information, such as information about high school or college graduation dates. Some people here may actually be 30, or even a little older than 30. All of the people on our list could be described as "Millennials": Demographers at Pew Research Center now classify 1996 as the last birth year for Millennials. That means the life and health professionals who are now 21 are actually members of Generation Z, not Millennials. Although we limited each organization to one entry on the list, we treated separately branded affiliates of the same insurer as separate organizations. To see the first batch of 10 "30 Under 30" nominees, see the idea cards in the slideshow above. We'll publish the second batch Sept. 24, and the third batch Oct. 1. — Read The Oldest Members of Generation Z Are Now About 20, on ThinkAdvisor. — Connect with ThinkAdvisor Life/Health on LinkedIn and Twitter.
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