I Don't Need SEO, I'm an Insurance Agent!

With quotes at your fingertips, the property and casualty industry is a fierce online shopping center. The life and health shopping center is a little further behind, but don't underestimate this. With the constant changes in the health Industry, people are going online for research more and more.

SEO is not only critical for your short-term goals, but your long-term goals too. Insurance is one of the most competitive industries. Why not take every opportunity to make sure you stand out and get recognized over others? If you want to get ahead of the game and stay ahead of the game, get on the court now. Don't turn back.

3. "No one else is doing it."

Your competitors are doing it. More and more are doing it every day. Your competitors are using keywords, content, reviews, and thought leadership to attract more business. You can do it too.

With some time and effort (or third-party experts) you can market your agency as a trusted authority. However, you can't begin without a website with a focused and consistent SEO strategy. You simply won't show up to those looking for what you offer. However, Joe Smith Agency down the street who is using search engine optimization will. That's what your potential clients will see and where they will go.

4. "It's so much money."

Affordability is a tricky topic as everyone has their own perception of what affordable means. Each agency has its own costs and expenses. The term affordable is subjective. So how do we talk about this? SEO is an investment.

If you don't want to invest, you can pick up SEO for cheap. But, what you risk is poor content or bad backlinks that could end up hurting your website. These shortcuts, also known as black hat tactics, can end in penalties from search engines. Best not to risk it for the sake of your agency's online reputation. Go forward with quality SEO tactics that will do you and your agency good. In this case the saying, "it takes money to make money" is true.

Ashleigh Rothhammer is an insurance website and marketing executive with Insurance Technologies Corp., in Denver. She is also a past director of WIFS and the Denver/Rocky Mountain chapter president-elect. She can be reached at [email protected] or at (972) 820-1179.