(Photo: AP)
Equity Trust is now added to the growing number of custodian firms that offer customers the ability to invest in cryptocurrencies for their IRAs. The custodial firm just launched a digital asset platform for those who want to purchase several types of cryptocurrencies.
The mid-tier custodian with $25 billion in assets under management had a key reason for adding cryptocurrencies to its platform.
"It was customer interest, mainly," Dave Allen, chief operating officer of Equity Trust, told ThinkAdvisor. "Our customers are interested in alternative investments and this extends our current market base."
The IRA custodian already offers other alternative investments to retail and institutional customers, including real estate, private equity and precious metals. Digital currency was a natural extension, Allen said.
"Equity Trust sought to simplify access to this emerging asset," Allen said.
