United Capital Financial Advisers and FinLife Partners, a division of United Capital, launched a new client experience system that links to the advisor's existing client relationship management (CRM) system.
FinLife CX is an evolution of FinLife OS — a fully integrated wealth management platform that included client experience, a full client relationship management (CRM) system, and training and coaching — which was launched less than two years ago.
In the past, firms needed to transition their client data to a new CRM before they could offer the client experience.
FinLife CX allows advisors that want to maintain their existing CRM to overlay the proprietary client experience system in a white-labeled manner. The new offering provides the ability to deliver the digital suite and client experience more quickly, shortening firm onboarding time and the impact to their clients. Firms can later decide if they want the full operating system or access to United Capital's Investment Platform.
According to founder and CEO Joe Duran, United Capital launched FinLife OS to allow advisors access to its system without having to sell their firms to United Capital. And the firm has had success with FinLife OS, signing 22 firms and nearly $9 billion in assets under contract since mid-2016.
"As we continue to evolve the platform, we've been working to deliver the client experience without having to convert an advisor's entire CRM," Duran said in a statement. "It will allow for three things to happen: shortening the time to begin delivering the unique financial life management process; expanding our universe of potential partners; and revising our pricing to reflect a cleaner, simpler, per-client model."
