MassMutual launched a new website, AdvisorAdvantage+, to give retirement plan advisors access to practice management tools and guidance, the firm announced on Thursday.
"MassMutual is an advisor-centric firm, which means we are committed to helping advisors enhance their capabilities and grow their retirement plan business," Tom Foster, head of strategic relationships for retirement plans for MassMutual, said in a statement. "Our new website offers a broad range of practice management tools to help advisors in all markets, from those who support a handful of small-business retirement plans to specialists who cater to the needs of midsize and larger firms."
A web-based tool, yourvalueprop.com, helps advisors create value propositions customized for prospective retirement plan sponsors. Planisphere is a prospecting tool to help them identify and market to employers in their area.
"MassMutual's research finds that many advisors who serve the retirement plans marketplace struggle to succinctly state a value proposition when pitching their services to clients. It's an opportunity lost," Foster said. "MassMutual's yourvalueprop.com tool can help advisors better position themselves for success."
