Aflac Inc. is defending its turf in the worksite and voluntary benefits market from competitors by adding group life products.
The Columbus, Georgia-based life insurers introduced the new group term life and group whole life products Monday.
Stephanie Shields, the vice product of product innovation and marketing at Aflac, said the company has moved quickly to expand its life product menu. "By becoming a true one-stop shop, we are eliminating any need for brokers to look elsewhere to provide what their clients want for their workers," Shields said.