For Marti Awad, a founding partner at Cardan Capital Partners in Denver, leaving a wirehouse for the RIA model gave her the opportunity to do more for her clients.
Awad left Merrill Lynch to found Cardan with three of her partners in November 2015, she told ThinkAdvisor in an interview.
"We were able to move just about all of our business," she said. "We moved to the RIA environment just because we wanted to have more flexibility in working with clients. Merrill Lynch is a good firm, but with 15,000 advisors, the advice and things we were able to do were a lot more pedestrian."
At Cardan, Awad and her team can focus on more complex planning issues and client service.
Awad is a former tax attorney, and fellow founding partner Sarah Keys is a former family law attorney. With their remaining partners, Ross Fox and Matt Papazian, the team has 25 years of experience working together.
As a firm with strong female leadership, Cardan has found a niche serving women going through transitions in life.
"Women often like to work with other women because they feel like we understand their concerns," Awad said.
Awad and the team at Cardan stress to their clients not to make any big decisions like moving or going back to school following a life change. For example, after the death of a spouse, clients may have significant insurance assets that need to be managed.