Advisor Assurance, a new compliance solution from eMoney Advisor, launched on Tuesday despite the delay in the DOL fiduciary rule.
"Advisor Assurance provides a scalable compliance solution for firms of all sizes, regardless of what happens with the DOL," Ed O'Brien, CEO of eMoney Advisor, said in a statement. "Over the years, eMoney has focused on creating better and more innovative ways to collect and analyze client data as part of a holistic planning approach. This solution is an extension of our long-term vision to enable a scalable, collaborative financial planning experience, ensuring clients' goals are met diligently and efficiently."
Advisor Assurance will help eMoney clients streamline documentation and archive interactions with their clients. It will maintain an archive of deleted records. and help review and approve client presentations.
The tool is available on the eMoney dashboard.
Lead generation company AdvisorStream announced on Tuesday that it has integrated with LinkedIn business pages to connect advisors with more qualified prospects.
AdvisorStream noted that a quarter of LinkedIn users are over age 35, and over 40% have annual income of at least $100,000, making them ideal prospects for advisors.
"LinkedIn has become a place to actually grow your business and has proven to be a viable customer acquisition channel," Nathan Linton, an account executive at AdvisorStream, said in a statement. "Financial advisors have often shied away from using social media, either due to compliance issues or due to a false narrative that their target market doesn't do social media. And that simply isn't true. Many advisors who were ahead of the curve on this trend just a few years ago have turned social media into their main client acquisition channel."
He added that "FINRA and the SEC all have clear guidelines regarding online record keeping, what constitutes an endorsement and how financial advisors can represent themselves through social media. With the right tools, and a bit of training staying compliant is pretty straightforward."
