If you're looking to attract and retain clients, you'll need to be seen as an authority in the field. You can achieve that with the right online marketing and thought leadership. Social media is a smart and relatively inexpensive way to bring your agency to the forefront with current clients. But it will take a savvy online strategy to capture new leads, and that's where an effective digital marketing campaign can work for you.
Where to Start
It's smart to go where your clients go. If they're online on their smartphones and tablets, then reach out to them there. Develop a business strategy for Facebook, Twitter and LinkedIn, and make sure your clients know you're there. Buy into the process and understand the value of using social media. It might seem ridiculous, but remember that most consumers and businesses' first point of contact with a new business is checking it out online. Your current clients are sizing up your agency there, and your competition as well. You'll need a professional website, for sure, but you'll also need a social media presence to build your brand and establish your agency as a thought leader. Your presence shouldn't be static either. Post on a regular basis and provide information that people can use.
