You think you want more sales right now. You think you want faster sales right now.
But what you really want is to know that you can reliably produce revenue. That you can spot opportunities and turn those opportunities into revenue and increased wallet share with targeted customers.
So take your time to do things right.
Don't just whip together a marketing campaign and expect to get amazing results. Invest in being unexpected and delightful.
What could you do that would convince your ideal customer that you're not just like everyone else?
That person you so desperately want to speak with is being hounded with emails and letters, notes and marketing campaigns by everyone else in your industry.
