The evolution of Retirement Advisor magazine

Commentary July 01, 2016 at 04:00 AM
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It wasn't that long ago that I joined Retirement Advisor and wrote my inaugural column about change. Three months ago, to be exact, I pondered the fact that change is perhaps the one thing that doesn't change in life and in journalism. I'm here to write to you, once again, about change.

After 17 years of bringing you the best available retirement-industry-focused content you need to help you be successful advisors, this magazine is about to change. Perhaps it might be more accurate to call what's to come an evolution.

For life and health professionals, staying informed is critical to success, and our readers have demonstrated to us that having quick access to timely information is crucial. That's why we've chosen to transform the way we bring you the news and information that is important to you.

Like many media companies, Retirement Advisor and our parent company, ALM, have studied the many emerging methods for bringing you the content you want and need. Many of us are fond of print — myself included — but it's no secret that digital delivery is the future of news. As a publication and as a company, we have committed to re-focusing our content delivery on this digital imperative. As your demands shift in how you access the content relevant to your day, we must move beyond traditional platforms to meet those demands.

I'm happy to report that this publication is not going away, but it is changing. This issue will be the last monthly print issue of Retirement Advisor. Going forward, the magazine will evolve into a quarterly print supplement to be delivered with National Underwriter Life & Health magazine. You'll still find the quality coverage you've come to count on, along with commentary from your favorite columnists and experts.

And between issues, we'll continue to bring you breaking news — and the latest information that can't wait for print — on LifeHealthPro.com. I hope you'll join our dedicated team and your fellow advisors there.

I know change can cause anxiety (or maybe that's just me?), but luckily our readers have built successful businesses helping their clients prepare for and adapt to change. The best way for our readers to prepare for this change is to subscribe to National Underwriter Life & Health and update your profile at LifeHealthPro.com. That way you won't miss a beat.

I'm confident we'll all navigate this change successfully and that these alterations ultimately will enhance the coverage we are able to provide you.

I welcome your comments at [email protected].

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