Jeff Bucher has a passion for wrestling, which almost took him to the 1996 summer Olympics. When he was training for the games at the U.S. Olympic Training Center, he discovered his passion for coaching and motivating others. That same passion ultimately transpired into his business, which opened in 2006. Bucher endeavors to make sure his clients are always at ease with their finances. He even sends out reassuring alerts when the market begins another volatile spurt.
The retirement market has become a specialty for Bucher. "Retirement is an incredibly special time," he says. We all think about it our entire lives — what we will do, where we will go, how we will enjoy the fruits of our labor. Through my family, I have been able to see the power of proper planning for retirement as well as the downfalls of not planning enough in advance. It is an honor to be able to help position our clients in a way that allows them to live their dreams and enjoy the ride."
Bucher reflected on how the industry is changing with the DOL fiduciary rule, his online educational classes for clients and his no-pressure referral strategy.
On the Department of Labor's fiduciary rule: The DOL's recent regulatory changes bring new challenges, especially with limited information available. Our team already adheres to the fiduciary standard, but with some of these changes, I believe there's going to be a lot of different products and companies that may exit the market, which could ultimately make it increasingly more difficult to serve our clients in the best way possible. However, I look at the regulatory environment and the changes as a positive because many firms may decide to go in different directions. New advisors may exit the business because they don't have the firm established yet while older advisors may retire. The unknown aspect of the rule is what makes things a little more challenging at the current time.
