(Bloomberg) — Move over, Donald Trump and Hillary Clinton. There's an economist running for president. Laurence J. "Larry" Kotlikoff is jumping into the race as a write-in candidate. The co-author of a best-selling book on how to maximize your payment from Social Security is hoping to apply the principles of economics to fix what ails the United States.
Kotlikoff, 65, is running as a conservative on fiscal issues and arguing that the U.S. faces a $199 trillion "fiscal gap" while taking liberal positions on abortion, gay marriage, legalization of marijuana, incarceration, and gun control.
"Nobody who has actually studied this stuff and written about it has run for president," Kotlikoff said of his economic expertise in an interview.
Typical of a professor, Kotlikoff has lavished attention on his platform — a 131-page document available for download through his campaign website — without bothering to line up endorsers and donors. In fact, Kotlikoff claims to be uninterested in campaign contributions. His website features a slogan: "Write Me In But Don't Send Me a Penny." His media strategy seems singularly reliant on stories like the one you're reading now to raise his profile.
Write-in candidates face long odds. In the 2012 presidential election, all of them together collected 11/100ths of 1 percent of the vote. So far there are 82 of them, not yet including Kotlikoff, according to the website mytimetovote.com. Among the declared write-in candidates: "Mouse, Mickey," "Vader, Darth," and "Bunny, Soul."
Kotlikoff insists that he isn't running just to raise awareness about his economic platform. This write-in campaign, he believes, can go viral. "I value my time very highly," he says. "I wouldn't do this if I thought my chances were small."
If knowing public finance cold were the criterion, Kotlikoff would win the election in a landslide. He's an expert on Social Security and generational accounting, which is essentially the study of how much debt the current generation is heaping onto future ones. The $199 trillion fiscal gap that he highlights is how much the government expects to pay in the future minus how much it projects to receive, stated in today's dollars.
Kotlikoff has a bachelor's degree from the University of Pennsylvania and a doctorate from Harvard University. He's an endowed professor at Boston University and a fellow of the prestigious American Academy of Arts and Sciences.
His company, Economic Security Planning, created the software used for the calculations in his 2015 best-seller, Get What's Yours: The Secrets of Maxing Out Social Security. Written with Philip Moeller and Paul Solman, the book spent five months in the top 10 on the New York Times list of advice, how-to, and miscellaneous best-sellers. The book brought so much attention to two lucrative Social Security strategies that Congress stirred itself to kill them last year, a turnabout covered last month by Bloomberg's Ben Steverman.