The stats are well-known: Less than 60 percent of the United States population has life insurance. Most consumers think they need more coverage, but don't think they can afford it. In part, this is because the cost of life insurance is not widely understood: 80 percent of consumers misjudge the expense associated with term life insurance.
10. North Carolina
Life insurance premiums: $4.235 billion
Annuity considerations: $6.924 billion
Accident and health insurance premiums: $5.142 billion
Deposit-type contract funds: $1.273 billion
Other considerations: $2.437 billion
Total: $20.011 billion
(Image: Shutterstock)
9. Georgia
Life insurance premiums: $4.296 billion
Annuity considerations: $5.296 billion
Accident and health insurance premiums: $4.748 billion
Deposit-type contract funds: $572 million
Other considerations: 2.653 billion
Total: $17.564 billion
(Image: Shutterstock)
8. Ohio
Life insurance premiums: $4.856 billion
Annuity considerations: $10.022 billion
Accident and health insurance premiums: $6.373 billion
Deposit-type contract funds: $3.890 billion
Other considerations: $1.879 billion
Total: $27.020 billion
(Image: Shutterstock)