This week, we're featuring an interview with Steve Cain, Principal and National Sales Leader at LTCI Partners, on the topic of the practice area that has completely redefined itself over the past few years – long-term care (LTC).
On this episode of the ShiftShapers Podcast, we discuss why using statistics to market LTC is no longer the best method to use and what advisors should change in their approach to achieve better results. We delve into the reason why Steve believes that long-term care is an event-triggered sale.
We also discuss the major differences between the first and second generations of LTC plans and why combo products have recently been getting quite a bit of traction.
