Fixed index annuities appear to be the product most affected by the Department of Labor's new fiduciary standard regulation, according to analysts.
Keefe, Bruyette & Woods analysts called the decision to reclassify FIAs as eligible for sale under federal regulation instead of state regulation "a notable negative" of the final rule.
Standard & Poor's estimated that insurers issued $50 billion in FIAs in 2015.
Fitch Ratings said the inclusion of FIAs under "the more onerous requirements of the Best Interest Contract was unexpected."
As a result, Fitch analysts said they believe FIA issuers are not as prepared as variable annuity issuers, "who have already spent considerable time and effort preparing for the new standards." FIA issuers also tend to be less diversified, Fitch said, "so many of the negative aspects of the new regulations will have a greater impact on them."
KBW analysts, however, said that since the DOL did not propose changing the treatment of indexed annuities in its April 2015 proposal, potential lawsuits challenging the redesignation "might have a greater chance of success."
KBW analysts said the largest issuer of FIAs is American Equity Investment Life Holding Co., where sales of FIAs constitute 95 percent of earnings. By contrast, KBW said, FIA sales at two companies it covers, Voya and Lincoln National, constitute less risk. Specifically, KBW analysts said FIA sales constitute less than 1 percent of earnings if sales drop 25 percent, a likely worst-case scenario.
In its comments, Fitch said that, in general, the final rules "are less onerous than expected," which should diminish the negative impact on VA sales relative to initial expectations.
