"It's not faith in technology, it's faith in people." – Steve Jobs
Each day, billions upon billions of searches are conducted on Google. With this revolutionary tool, people from all over the globe can access a universe of information in mere seconds.
Have you ever considered what comes up when people search for you or your business? Does your vision correspond with the results that pop up on the results page?
If you aren't sure, I suggest Googling your business right now. See what pops up.
Given the reality that billions of queries are submitted every day, it's foolish to avoid the first impressions, words, and images that people see when they look at you and your business. It is for this very reason that I decided to give my website a "facelift," so to speak.
In the process of bolstering my website, I learned several valuable hints and strategies that were of great use — but first, I'd like to explore why it's important for your business to be relevant and up-to-date with its online presence. Here are some of the top reasons that I've discovered:
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Internet users ages 50-64 have risen sharply, from 40 percent in 2010 to 77 percent last year, according to Pew Internet. Senior Research Specialist and co-author Mary Madden says, "While seniors are testing the waters, many baby boomers are beginning to make a trip to the social media pool part of their daily routine."
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People are spending more and more time online — specifically on social media. According to a recent Nielsen study, desktop computer users spend approximately 20 percent of their online time in social networks, while mobile users are even more prolific at 30 percent.
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Google now gets 100 billion searches per month, according to Search Engine Land … Enough said.
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Fifty percent of small business owners reported gaining new customers through social media — most notably through Facebook and LinkedIn, says the Social Media Examiner.
These stats are only the tip of the iceberg when it comes to conveying the importance of being on having a strong online and social media presence. Given this revolutionizing shift in the way people communicate and businesses market to consumers, it's time to adapt.
Here is a major factor I considered in the process of overhauling my website:
The A.C.E principle:
The A.C.E. principle comes directly from the book "Creating Trust", co-authored by Matt Zagula & Dan Kennedy. It offers some practical wisdom for creating trust with prospects.
