To grow the market for annuities, consider increasing focus on repeat buyers and capitalize on cross-selling opportunities. Approximately 40 percent of annuity buyers surveyed said they owned at least one other annuity before their most recent purchase. And 73 percent of these buyers bought the annuity as an additional purchase.
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To boost annuities sales, focus on repeat buyers, cross-selling
April 04, 2016 at 05:57 AM
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