(Bloomberg) — A week after Hillary Clinton accused Bernie Sanders of jeopardizing the Democrats' hard-fought Patient Protection and Affordable Care Act (PPACA) victory by reopening the debate over health insurance, her chief competitor for the party's 2016 presidential nomination is rolling out a new strategy for selling his "Medicare for All" plan.
Asking audience members at his rallies to shout out their own deductibles—the amount they have to pay out-of-pocket each year before their medical insurance kicks in.
During a town hall meeting Friday night in Hudson, New Hampshire, Sanders said that while he's proud of PPACA, better known as Obamacare, and served on the committee tasked with writing it, 29 million Americans remain uninsured.
"And today in America, even more people are under-insured, with high deductibles and high co-payments," he said. "Anybody in this room have high deductibles? What ya got? Anyone wanna tell us?"
Sanders asked the same question at events in North Conway and Bedford on Friday. Each time, people shouted numbers ranging from $4,000 or $5,000, all way up to $11,000 or $12,000. In Bedford, one woman added, "and nothing's covered!"
"I always feel like a Vermont auctioneer here," Sanders, who represents the neighboring state in the U.S. Senate, said in Hudson. "Except, you know, the winner is not necessarily winning the prize that they want."
As the polls have tightened in Iowa and New Hampshire, the states that kick off voting in the 2016 presidential race with contests in early February, Democrats Clinton and Sanders have increased the intensity and frequency of attacks on each other.
During his New Hampshire swing, Sanders once again alluded to the $675,000 Clinton was paid by the investment bank Goldman Sachs for speeches, and said he'd been "attacked" for maintaining that health care is a universal right.
Sanders unveiled his sweeping health care proposal on Jan. 17, hours before the Democratic presidential candidates met for their final debate before the Iowa caucuses on Feb. 1. The Clinton campaign had been pressing for details, and arguing that it would effectively put insurance coverage in the hands of Republican governors and raise taxes on the middle class.
During the debate, Clinton said starting from scratch on health care and "pushing our country back into that kind of a contentious debate, I think, is the wrong direction." The former first lady, who unsuccessfully championed a plan to expand health care insurance when her husband, Bill Clinton, was president, has since attempted to embrace President Barack Obama's legislative achievement as her own.
Sanders, on the other hand, is focusing on gaps in the program.
The contrasting tones speak to a major difference between the Clinton and Sanders campaigns. Clinton has emphasized her experience and pragmatism, critiquing Sanders for not revealing how he would pay for his estimated $15 trillion single-payer health care plan, then for not providing enough details. A former U.S. Sen. representing New York, she has also questioned the ability of Sanders to muster political support for his proposal from a Congress where Republicans hostile to Obama's less ambitious health coverage plan hold the majority in both chambers.
Sanders prefers to focus on the ideal of universal coverage. When he speaks about his health care plan, he doesn't mention the 2.2 percent tax on all income that would help pay for it, or the 6.2 percent payroll tax businesses would pay. Some left-leaning policy journalists have also questioned whether Sanders's plan sufficiently acknowledges the difficulties and drawbacks of a single-payer system.
