Every great dish starts with a great recipe and of course, quality ingredients. The same formula applies to the creation of a blog. In essence, it's all about the effort and dedication of time you place into your blog that can make it a work of perfection.
In the midst of all the frenzy to prepare for the upcoming holidays, it's important to remember that even your website needs some loving too. That's why I've prepared for you a simple holiday recipe to cook up a blog that's sure to make your clients and prospects wanting to take a bite.
So, I'm taking on the role as little Martha Stewart, dishing out the ingredients to making the perfect blog just in time for the holidays.
The ingredients:
- Fresh quality content
- 1 main blog page
- A dash of tags
- A delicious content marketing strategy
Cooking directions:
1. Good quality and fresh content.
Good quality and fresh content is like the dough for baking a delicious apple pie and the batter for creating some irresistible gingerbread cookies. You get the point.
Good content is the foundation for an amazing blog: readership. That's no different than putting a plug to stop the flow of traffic coming into your website.
Content can also come in various forms such as videos and even infographics. Although these content forms divert from the typical written word, they can do just as great of a job at driving traffic (given you incorporate the right videos and/or infographics of course).
So next time you think of creating a new blog entry, don't limit yourself. Instead, spice things up with a video or two.
The key rule to creating quality content is to always avoid presenting a huge wall of text but rather aim to provide content that you think your clients and prospects will find interesting, valuable and understandable.
2. One main blog page.
Now that you have created a blog entry with some solid content, it's time to think about organization and location. That is, how will you let people find your blog entry on your website?
A main blog page can help solve this problem by displaying all your blog entries created through the dashboard in a chronological list with the latest blog entries at the top. What this does is it allows people to navigate to a directory of all your blogs with just a click of a button.
