4 Facebook features for insurance agency marketing

3. Facebook Contests

Contests on Facebook are another good way to collect prospect contact information. Creating a contest is easy with platforms like Wildfire (now owned by Google) and Votigo. Agencies need to determine what they want to offer as a prize, and then encourage entrants to share their information, and then share the contest details with their contacts.

4. Facebook Quote Forms

Though agencies and brokers would typically try to drive prospects to their insurance websites, it's important to note that they can create a form directly in Facebook, allowing prospects to quickly share their contact information (or to request an insurance quote). This makes it fast and easy for prospects to interact with agencies, without requiring them to leave their Facebook environment.

Facebook offers many opportunities to connect agents and brokers with their targeted prospects.

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