Although Rich Babjak, president and CEO of World Equity Group, counsels advisors not to start a program of giving back for the sake of pulling in more business, his own community involvement has brought him several good clients. The key is doing more than just showing up, he said. "Clients will come to you if you're a good person."
That kind of relationship tends to be the "stickiest," according to Aristotle, who identified different kinds of affection about 2,400 years ago. As Gil Weinreich, former editor-in-chief of our sister publication Research magazine, wrote in that magazine's September issue, the Greek philosopher defined three types of philia (imperfectly translated as love) between people:
1. Relationships of self-interest.
These are based on transactions of mutual benefit: You give me a product, I give you money. When either person's motivation goes away (say, if the product can be obtained elsewhere for less money) the relationship typically ends.
2. Relationships of mutual enjoyment.
