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such as AQR, DFA, Guggenheim, Research Affiliates and WisdomTree willingly take on performance risks associated with diverging from benchmark indexes.</p>","<p>They are also comfortable developing products with concentration risks and using market timing, factor rotation, factor timing and other techniques.</p>","<p>Moody's pointed to several firms that have significantly invested in smart beta in the past year in the race to be top dog in the space:</p> <ul> <li>OppenheimerFunds last week agreed to acquire smart-beta-focused <a href=\"http://www.revenueshares.com/\">VTL Associates</a></li> <li>Vanguard just hired smart beta specialist <a href=\"http://www.researchgate.net/profile/Denis_Chaves\">Denis Chaves</a> from Research Affiliates</li> <li>BlackRock hired Columbia business professor <a href=\"http://datascience.columbia.edu/andrew-ang\">Andrew Ang</a> in June to lead its factor-based strategies group, and last week launched three multi-factor ETFs</li> <li>Legg Mason recently acquired <a href=\"http://qsinvestors.com/home/\">QS Investors</a></li> <li>Nasdaq bought <a href=\"http://dorseywright.com/\">Dorsey Wright</a></li> <li>Victory Capital <a href=\"http://www.vcm.com/news/victory-capital-completes-acquisition-of-compass-emp\">acquired</a> Compass EMP</li> </ul> <p>In addition, Moody's said, Franklin Templeton has been considering raising its flag in smart beta.</p>","<p>\"We believe that capital investment into smart beta product development is likely to continue at a robust pace,\" Moody's said in the comment.</p>","<p>The comment noted that the accelerating activity had coincided with a shift in the evolution of smart beta products from simple and static security selection and weighting schemes to more sophisticated products based on multiple factors and timing of exposures.</p>","<p>Smart beta's next phase, which Moody's calls \"smart beta 2.0,\" will be more research intensive.</p>","<p>Moreover, Moody's said, smart beta funds will likely compete 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width\n }\n video\n\n }\n articlePackages:\n getPackagesForArticle(docId: \"/2015/09/14/smart-beta-2-0-goes-head-to-head-with-traditional-asset-managers/\", limit: 3, publication:\"thinkadvisor.com\") {\n title \n slug\n type \n summary\n cssFile\n navigations {\n name\n link\n }\n articles {\n title\n kicker\n uri\n image {\n uri\n }\n }\n\n \n }\n trendingArticles:\n getStatsList(site:\"thinkadvisor.com\", topic: \"\", limit: 5, timeframe: \"4days\" ) {\n contents {\n uri\n title\n byline\n summary\n prettyDate\n kicker\n image {\n uri\n width\n height\n }\n breadcrumb{\n name\n \t\turi\n }\n primaryCategory {\n name\n uri\n channelName\n channelUri\n }\n breadcrumb {\n name\n uri\n }\n }\n\n }\n youmightlike:\n getYouMayLikeForContent(naturalId: \"/2015/09/14/smart-beta-2-0-goes-head-to-head-with-traditional-asset-managers/\", site:\"thinkadvisor.com\") {\n uri\n title\n byline\n prettyDate\n readtime\n image {\n uri\n width\n height\n }\n summary\n }\n readnext:\n getStatsList(site:\"thinkadvisor.com\", topic: \"\", limit: 5, timeframe: \"3days\" ) {\n contents {\n uri\n title\n byline\n summary\n prettyDate\n kicker\n image {\n uri\n width\n height\n }\n breadcrumb{\n name\n \t\turi\n }\n primaryCategory {\n name\n uri\n channelName\n channelUri\n }\n breadcrumb {\n name\n uri\n }\n }\n\n }\n }"}}