As the days get crisper and shorter, children head back to the classroom and Life Insurance Awareness Month gets under way, it's a good idea to take a fresh look at all the different ways life insurance can help families.
While some people might dismiss it as a product for "when you die," it serves a great variety of other purposes, too. And September is the perfect time for financial professionals to talk to their customers and prospects about all of life insurance's merits.
It can help people pay off loans, keep families in their homes and provide a steady stream of income. And this time of year, parents may be wondering, what about helping pay for college?
The U.S. Labor Department says the cost of college tuition grew by nearly 80 percent between 2003 and 2013. And LIMRA research has found that for those under 35, education loans make up almost 70 percent of their debt.