LIMRA and LOMA today announced the winners of the third annual Social Media Silver Bowl Awards at the 2015 Social Media Conference for Financial Services in San Francisco, Calif.
The Social Media Silver Bowl awards recognize originality, innovation and effective social media campaigns or programs by financial services companies. In the past, award categories acknowledged the best use of platforms such as Facebook, Twitter, etc. In 2015, the awards recognize best use of social media for specific business areas such as customer service, recruiting and others.
"We re-positioned our award categories because social media has quickly evolved to become social business," said Stephen Selby, assistant vice president of Regulatory Services for LIMRA. "We want the Silver Bowl awards to reflect the innovative work by financial services companies in the areas that are essential to their business."
Twenty-seven companies from five different countries submitted 48 entries for consideration. LIMRA and LOMA enlisted 30 financial services executives to judge the submissions. Executives did not review submissions from their company.
The 2015 LIMRA LOMA Social Media Silver Bowl Award winners:
Best Integrated Social Media Campaign
Voya Financial: "Born to Save"
Best Use of Social Media by an Agent/Advisor
Thrivent Financial: Hannah Sorensen Sun Life Financial: Rebecca May-Gorges
Best Use of Social Media for Customer Service
Allianz Turkey: "Social Customer Care"
