Orion Advisor Services has announced an integration plan with Advizr, a relatively new entry into the web-based financial-planning space.
"We're always looking for new integration partners because it really allows the firms that we work with to enjoy their business and not have to worry about the technology side," Joe Leyboldt. Director of Technology Support at Orion Advisor Services, said in an interview with ThinkAdvisor. "By providing these integrations, [it] really allows them to have a system that talks nice to other systems."
Orion, one of the nation's largest privately-held portfolio accounting provider, has more than 625 advisory firms with total assets under administration in excess of $225 billion from more than 1 million individual accounts using its technology solutions.
Meanwhile, Advizr's goal is to streamline the planning process so that advisors, as well as clients, can create financial plans quickly.
The New York City-based Advizr offers advisors and their clients a view into aggregated bank and investment account data, monthly cash-flow analysis, goal-based wealth management recommendations and progress monitoring–all of which will benefit Orion's advisors, according to Kyle Hiatt, Orion EVP of Business Development.
"Advizr has created compelling software with the core ideal of offering a simple, easy to navigate user interface that lines up perfectly with our own technology initiatives," said Kyle Hiatt, Orion EVP of Business Development, in a statement.
Orion's account management and performance reporting software will feed directly into Advizr's streamlined financial planning application, allowing financial advisors to further streamline their processes to provide a higher level of service to their clients.
There is no additional cost or extra fee to establish the integration, Leyboldt told ThinkAdvisor.
