How to write a great B2B video script
By John Scranton
The video is a highly effective marketing tool because it quickly conveys your message and delivers results almost immediately. Videos receive 100 percent more engagement than other types of posts on Facebook. Videos on websites are more likely to convert visitors to buyers.
Even though many insurance brokers, wholesalers and agents know the value of video marketing, creating a video can be challenging. Here's how to get started:
Start with a PLAN
Creating a plan ensures that you and your team will be on the same page and minimizes editing time. Here are the elements to include in your plan:
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- What is the purpose of the video?
- Narrow down your topic: The more specific the better. What do you want prospects to learn from watching your video?
- Always include a call-to-action: What action do you want the viewer to take after viewing the video?
Having a plan in place will help facilitate a smooth and efficient production process.
Write your SCRIPT
Writing a script is an art form in itself. A script is a written format of the words that will be spoken during the video. Try to write the script in a conversational tone that will sound natural when spoken.
Avoid complex jargon or buzz words that will sound out of place or cloud up your message. Try to write the script so clearly and with enough detail that any novice reader would understand the message.
Take a look at Part Two here.
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