If you're like most financial advisors, you want a robust sales funnel top, which is the shortest route to consistent results at the bottom. A key factor in a healthy sales funnel is a landing page that includes methods for capturing visitor information.
Of course, landing pages can also deliver digital content, such as webinar registration, insurance case studies, benefits calculators and newsletter subscriptions. Once you have determined the action you wish your visitors to take when they arrive at your site, you can go about building your page to achieve that goal.