Client segmentation is key to boosting advisors' productivity and profitability, according to new research.
Cerulli Associates unveils this finding in the June 2015 issue of "The Cerulli Edge – U.S. Edition." The issue evaluates asset manager's scale, advisors' segmentation of clients, and banks' segmentation of clients for ease of service and product delivery.
"Segmentation is at the heart of an advisor's growth, productivity, and ultimate profitability," says Kenton Shirk, associate director at Cerulli. "The process of segmenting prospects and clients allows advisors to make critical trade-offs between resource allotment and opportunity potential. An advisor's time is his or her most valuable — and perishable —resource."