Undergoing chemo and…calling clients. That's dedication. And that was Todd Bury one year ago, as the principal of the Poland, Ohio-based Bury Financial Group busied himself on the phone during his 9-hour infusion sessions.
"It was therapeutic for me," says Bury — referring to the communication with clients, not the medicine — though he gives credit to modern medical treatment as well in response to a question about whether he feared dying during his nine-month ordeal.
"Strangely I didn't. It was weird. I just felt like I was gonna beat this. I knew attitude was a lot of it. I'm not naïve enough to say it wasn't the medicine; I just think the other half was attitude," he tells ThinkAdvisor in a phone interview.
The advisor, who is affiliated with SagePoint Financial, an AIG Advisor Group broker-dealer, had every reason to dread the worst possible outcome when the then 42-year-old was diagnosed with Non-Hodgkin's Diffuse, large B-cell lymphoma in February 2014.
That's because that was the same age his mother was diagnosed with cancer, and she died of her illness when Bury was just 11.
But Bury not only beat the disease — he was declared in remission in November — he ended up beating his pre-set business goals to wind up with the best year of his career.
Contrary to what one might expect, the advisor's struggle with cancer actually spurred his efforts to accelerate his business growth.
Despite intensive and often painful treatments including chemo, spinal taps and radiation, Bury blasted through the $1 million production hurdle — three years ahead of schedule.
Bury commenced his five-year plan to achieve his goal of becoming a $1 million producer in 2013; the plan called for him to reach various production targets in each of five years.
But a 30% surge in business in 2014 got him there quicker than expected.
The advisor, who manages about $140 million in assets for over 150 clients, brought in $20 million in new assets that year — more than half from 4 or 5 large new accounts as well as significant new assets from existing clients.
"The $1 million [goal] was about more than being a million-dollar producer; it was about the journey," Bury says. "I like a challenge, and it was almost therapeutic."
Bury's journeying included 90-minute commutes to the Cleveland Clinic every other week from his exurban community south of Youngstown.
He'd arrive early Thursday to start his 9-hour infusion treatments. Calling clients proved to be the therapy he needed to cope with the chemotherapy he was receiving those long days.
While he wasn't exactly advertising his medical treatment, neither was he hiding anything if the subject arose in his conversations.
On one occasion, there was no possible concealment when a client turned up in the same hospital room for her own chemo. They embraced each other and exchanged encouragement, though the woman didn't make it; she died one month later.
Bury would stay over at the home of a local cousin after those long chemo sessions to be on site for the spinal taps he'd have on Fridays. They were an hour-and-a-half long and painful.
"The trip back home was the worst," he recalls. Every little pothole in Cleveland's roads shot pain into his back. It would take him the whole weekend to recover, and he learned to do everything, including eating, lying down, since standing up for even just a few seconds would induce excruciating headaches.
But he'd be back in the office on Mondays — or on Tuesday if he needed that extra day to recover.
