While you're busy connecting on Twitter, your competitor is on the phone dialing up your dream client and asking for an appointment.
While you're waiting inside your LinkedIn inbox for your dream client to finally accept your invitation to connect, your competitor has reached him on the phone and scheduled a meeting with him for later this week.
While you're posting helpful links to content to aid prospects on their journey, your competitor is in your dream client's office sharing insights and giving him an idea of what working with him will be like.
While you're struggling to connect, your competitor is gaining the commitments she needs to create and win your dream opportunity.
The connection you really need can only be made face to face. The connection you really need is between the value you create and your dream client's biggest, most strategic challenges.
