Effective SEO takes serious commitment and at least a little know-how—two things you may not have the time for. A company that specializes in SEO may be the perfect solution, but how do you pick the right one?
Here are two more things to consider when choosing an SEO firm:
1. Reputation. One of the best ways to know whether an SEO firm can deliver your intended results is whether they've delivered those results to others. Do your research. See what people are saying online about particular firm. Will they provide you with case studies or references? If you can't obtain these, you're better off moving on. Many SEO firms will promise the sun, the moon and a first-place page ranking.
