Healthcare costs are rising and (as we discussed in episode 48), most employers are still using cost shifting as a hedge. Ryan Day, our guest in this episode, believes that a better — and more sustainable — solution is reference-based pricing (RBP).
Ryan is the President of H.S. Technology, and a subject matter expert in reference-based pricing. We begin with a discussion of the problems with using traditional pricing methodology in today's environment. We explore how RBP fits in with today's plans, whom it is for, and how advisors can discuss it with clients. We also examine the growing interest in reference-based pricing and why Ryan believes that it can put a serious dent in health care costs in the post-ACA environment.
