Is your marketing working? Part 3

2 ways to increase form submissions:

• • Place valuable content (like a white paper or educational video) behind a form. Word to the wise: Keep the form short and simple. You don't want to make people feel as if they're signing their lives away to access your content.

• • Advertise content with an enticing call-to-action.

Don't just sit back and wonder how your marketing campaign is going. Take advantage of the tools available to you and evaluate your marketing campaign so you can improve your results.

Sign up for The Lead and get a new tip in your inbox every day! More tips:

• • Microsites, minisites, weblets—oh, my!
  • Take your e-marketing to the next level
  • E-marketing for dummies

Maggie Crowley is a marketing coordinator at Advisor Websites. A graduate of Georgia Southern University, she develops inbound marketing strategies and manages the company's online presence. For more information, go to advisorwebsites.com.