If you're a loyal reader of this column, you know I often write about compliance matters — i.e., the regulatory requirements that assure transparency, fair competition, and privacy, among other things.
But you also know I commonly write about ethical issues. Unlike compliance, which is rules-based, ethics consists of personal values that guide our conduct when compliance rules are unclear or missing. By acting in a compliant and ethical fashion, advisors will not only avoid regulatory scrutiny, they will treat prospects and clients the way they should be treated, with fairness and respect. This benefits all concerned: advisors, intermediaries, carriers and customers.
However, let's up the ante. I believe being compliant and ethical is just the starting point. Advisors should also pass their ethical values along to the next generation. In other words, they should build a permanent legacy, which I believe is the highest expression of business (and personal) ethics.