Who buys more online: men or women?

Left-handers versus right-handers

• Right-handers click 8 percent more than left handers.

• Left-handers take 20 percent more time to click than right handers.

• When making purchases, left-handers are 30 percent slower than right-handers.

• Compared to right-handers, left-handers mostly use the left part of the menu.

• A left-hander is 29 percent less likely to hover over a menu's right tabs.

Young versus older people

• Click-rates and display time among Millennials (ages 18 to 34) and older individuals (GenXers and boomers, ages 45 to 64) are comparable. Among the differences between the two groups:

• GenXers/boomers view 4 percent fewer pages than do millenials.

• Hesitation time (time spent before clicking) is 30 percent higher among GenXers and boomers.

• GenXers and boomers have click rates equivalent to millennials and are equally active.

"We remain convinced that behavioral patterns are different from one web user to another, depending on structural variables — culture, gender, period of time, and so on," says Jonathan Content Square CEO Jonathan Cherki. "The study allowed us to validate that theory, as it implies that customizing the customer's journey is more than ever relevant and efficient."

View infographics of survey highlights starting on the following page.