Let's face it—prospecting has definitely gotten harder in recent years. People hide behind voicemail, and they seldom respond to emails because they are exceptionally busy. Some of your prospects receive upward of 150 emails every single day!
Aside from being swamped, one of the reasons people don't call you back is that you don't give them a reason to. If you want to catch their attention—and stand out from the deluge of calls and emails—you need to develop an effective message.
During a recent sales-training workshop, participants shared how they open their calls. They all sounded the same: blah, blah, blah. They were too long, too focused on the sellers' companies, too similar to the pitch of every other salesperson out there.
