Recently, I spoke at LinkedIn's SalesConnect Conference in San Francisco. More than 500 sales leaders attended hoping to learn more about leveraging LinkedIn to drive revenue.
Mike Derezin, LinkedIn's VP of sales, shared one statistic that boggled my mind: Sales professionals who use social selling are 51 percent more likely to exceed their quota.
Got your attention? I sure hope so. At this point, you're probably asking "So what exactly is this 'social selling' thing?" According to LinkedIn, the primary components are as follows.
The four pillars of social selling:
1. Create a professional brand. Establish a professional presence on LinkedIn with a complete profile.
2. Find the right people. Prospect efficiently with powerful search and research capabilities.
