Hearsay Social said Thursday that it is introducing compliance and publishing features for clients using LinkedIn's new Sales Navigator tool.
"As part of LinkedIn's Certified Compliance Partner program, Hearsay Social is helping to ensure that the new LinkedIn Sales Navigator will be ready for the financial services industry," said Ron Piovesan, vice president of strategic alliances for Hearsay, in a blog. "We've been working with LinkedIn's product team to ensure that all new features and functionalities on the new LinkedIn Sales Navigator are backed with Hearsay Social's leading compliance platform."
LinkedIn Sales Navigator aims to help sales professionals take advantage of LinkedIn's professional network of more than 300 million members. It combines LinkedIn's network data, relevant news sources, accounts, leads and preferences in a customized, standalone platform, according to Hearsay.
"Drawing on our deep experience in enabling social business for financial services, Hearsay Social will provide compliance capabilities for the new Sales Navigator," Piovesan explained. "Existing customers should look for more information about using the new Sales Navigator in financial services in the upcoming months."
Also, Hearsay Social says it will share some of its third-party content with clients on the new Sales Navigator platform.
"In this way, financial services professionals will have greater access to compelling, compliant content in a scalable fashion," said Piovesan.
According to a survey conducted by LinkedIn in February, social-media focused sellers are 51% more likely to beat their quota than traditional sellers.
