Did you know that Google can sort search results on news items by date or relevance? Or that the search engine can sort videos by source, quality, date or other search criteria?
Were you aware also that you can set up Google Alerts to notify you of new information on prospects, clients, or industry developments? Have you never tried combining Google search with Boolean data types to find information potentially helpful to your practice?
If the answer to any or all of the above was "no," then read on. Answers to these questions were provided at the closing main platform session of the Million Dollar Round Table's 2014 annual meeting, held in Toronto on June 11.
During a 30-minute talk, sales consultant Sam Richter reviewed for attendees — top-producing life insurance sales professionals from across the globe — helpful tips to more effectively search for information about prospective clients. The following is a recap on five of the search techniques.
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What to do
Combine Boolean with Google search tricks to find oftentimes surprising and very helpful information.
Example
Doctor OR dr + Vietnam + "membership list" filetype:xls site:.org will find Excel spreadsheets posted on a non-profit's website. The spreadsheet will likely be a membership list of doctors who live in Vietnam.
What to do
Use Google's Advanced Search and enter information in the various fields. Also, make use of the various options. To access, conduct a search and, on the results page, click the gear icon and choose Advanced Search.
Example
The more information you can enter into the Google Advanced Search resource, the better and more relevant your search results will be.
What to do
