This is the second in a series of blogs meant to take a new look at how advisors build portfolios for clients. In the first posting, we argued that advisors must use a consistent and measurable "risk-based approach" when analyzing portfolios and investment strategies and making any specific security recommendations to clients.
In this posting, we argue that developing successful investment strategies and competing for investment capital depends on the advisor's ability to demonstrate to prospective clients that they have a clear and rational method for developing and implementing investment plans. There are three distinct steps for doing so.
Step 1: Establishing the Risk Profile
The first step is to determine the prospect's Risk Profile, to determine how much downside risk is acceptable.
A review of the current portfolio's risk characteristics with the client should give you and the investor a good idea of how much risk he is willing to take. Do not be generic in specifying this risk (i.e., growth and income, or aggressive): risk is a function of how much loss of principal (real or nominal) the client is willing to accept in any 12-month period. In general, assuming a balanced portfolio, risk levels should never exceed -12.50% (minimum ROR) in any twelve-month period.
It is imperative that you have a quantitative answer to this risk profile since it is intrinsically tied to any investment solution you will develop. For example, you might establish a set of reasonable investment objectives and the range of risk associated with each as follows.
Investment Objective | Risk Tolerance Range | Default Risk Value |
Capital Preservation | risk tolerance range of 0.00% … -1.75% (default of 1.00%) | -1.00% |
Income | risk tolerance range of -1.75% … -4.25% (default of -3.00%) | -3.00% |
Growth & Income | risk tolerance range of -4.25% … -6.75% (default of –5.25%) | -5.25% |
Growth | risk tolerance range of -6.75% … -10.25% (default of –8.50%) | -8.50% |
Aggressive Growth | risk tolerance range of -10.25% … -12.75% (default of –11.50%) | -11.50% |
From a marketing stand point, there are very few investors who would not pay to know how much risk they are currently taking with their portfolio and what kind of performance might be expected. Managing the investor's risk and expected performance are critical in providing sound financial advice.
Some years ago I was working with an $86 million pension fund in Chicago that wanted to know what level of risk and return they might expect from their current mix of investments. The analysis demonstrated that, within the 90% probability range, they had a risk of losing 9.6% of their principal in any twelve-month period. Clearly, this was much greater risk than they were comfortable with from an actuarial and funding perspective. Understanding this, we were able to then design a portfolio that was more compatible with their risk profile.
Step 2: Analyzing Current Investments
Once the Risk Profile has been established, the next step is to review and analyze the risk and performance characteristics of existing investments to determine if they exhibit more or less risk and performance than expected.
It is virtually impossible to know how to achieve your objectives unless you know where you're starting from.