A storyteller is a person who tells stories. Insurance TV ads appeal to their audiences by telling stories. But why are we drawn to stories of success, happiness, loss or funny anecdotes? It's all part of being human and emphasizing or relating your own experiences with what you're watching on the TV. And that's what makes these ads a very powerful marketing tool.
Do you recall the fun you had re-watching many of the insurance TV ads from yesteryear? Or viewing our picks for the most memorable life and health insurance ads ever and adding your own favorite ad to our list?
If you haven't seen them, click above, and we'll wait here … to present you with the funniest, craziest and even saddest insurance ads from South Africa, Japan, Switzerland and other far-flung spots. Keep those tissues ready because we bet that one of our ads will make you sniffle, if just a little. This is marketing at its best.
South Africa – 1st for Women: Top Gun
"Last one back to base is a loser!" And cue the shenanigans to the tune of "Macho man" by the Village People. This South African insurance company bets that women make safer choices than some "macho" men. And that's one of the many things that make women better prospects (less claims, anyone?). We're also pretty sure that you're not going to forget this one, and other similar ads from this company, for quite a while.
Netherlands – Delta Lloyd: figure hockey game
What happens when a figure skater decides to become part of a hockey game? He must have an awesome life insurance policy to pull this one off. Delta Lloyd, an insurance company in the Netherlands, puts this idea to test in this commercial.
Japan – UFJ Tsubasa Securities: Ninjas need a good partner
An investment banking firm that's part of Mitsubishi UFJ Financial Group, this Japanese company reaffirms that everyone needs a good partner, especially if you're a ninja with pointy stars. Avoid a potential headache and choose your insurance partner wisely.
India / United Kingdom – ICICI Pru Life Insurance: irreplaceable
How many of us work long hours at the office and only see our loved ones, especially our kids, after they've gone to bed? If this ad doesn't make you feel like you have to go home right now and hug your family, then we don't know what will; but we can hope that our last ad will. Everyone is irreplaceable and should something bad happen, insurance is here to protect the ones who need you.
