Consumers looking for a good deal on the exchanges are more likely to pick a plan from Coventry, Humana and WellPoint.
That's according to Avalere Health, who, in new analysis released Wednesday, concluded that carriers offering low-premiums should gain 2014 market share through the exchanges.
"Consumers in exchanges, even those who qualify for financial assistance, are extremely price-sensitive," said Caroline Pearson, vice president at Avalere Health. "Carriers who hit the mark on pricing are more likely to attract consumers. While carrier-specific enrollment data is limited, premium positioning looks like a good proxy for future market share."
Avalere analyzed exchange data across 37 states.
Coventry had the largest share of its health plans priced competitively, with more than half priced at or below to the "benchmark" plan, which is the second lowest-cost silver plan, Avalere found.
