Having a website, social-media presence or e-newsletter does not guarantee people will talk about you.
People will talk about you, however, if they like you and value your services and advice.
The more strongly they feel about you, the more they'll go out of their way to let others know.
But will they pick up the phone and call everyone they know? Probably not.
Recently, a financial advisor contacted me to share how his business has changed dramatically over the past few months.
He said he focuses on "over-servicing" his clients, but still growth at his firm was not steady. He knew he should be getting more referrals from his clients.
Something was missing.
A decade ago, he reluctantly started a website. Then, six months ago, even more reluctantly, he started an email newsletter.
